Smark Workshops

Research | Positioning | Alignment | Enablement

How do you know if you have an alignment problem?

Check out our symptom checker

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Your sales cycle is too long and your solution is a “nice to have.”

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You almost always discount your price

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Everyone is confused on what you actually do. Including your employees.

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You compete directly on every deal

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No one in your company is bought into the marketing plan

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None of your friends actually know what you do

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Your typical sales meeting feels more like a heavy sales pitch

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You’re compared to the wrong competitors

The world doesn’t need another “me too” company. The trial and error approach to growth is more than cost. It’s the lost opportunity cost that keeps business leaders awake at night.

We offer 4 to 12-week consulting programs that lead up to a tailored workshop designed to quickly transform the growth of B2B organizations based on extensive customer analysis and market research.

Smark Workshop Deliverables

Buyer Persona and Ideal Customer Profile Development

We work with key stakeholders of your organization’s growth strategy to identify your ICP, ideal accounts you want to land, what makes prospects a good fit, and segment everything in terms of propensity to buy.

The behaviors of their decision-making process are then defined, leading to a high-propensity buyer persona to target.

Storyline Positioning and Messaging

Crafting storylines to clearly separate your organization from competitors and implementing them across all marketing channels allows your company to align with the needs of your ideal buyers, increasing brand awareness.

Buyer’s Journey Mapping

Analyzing existing resources and planned content, we define your buyer’s journey and create a roadmap to identify key opportunities in each stage that resources will be most impactful. Keyword targeting and content mapping are essential to placing the right content in the right place at the right time.

Focus Metrics of Success and KPI Reporting

We develop a framework that allows your organization to derive actionable insights from data and analytics as to whether the desired outcomes are being achieved, increasing your ROI.

A Massive List of Account-Based Marketing Tactics For 2019

Account-based marketing (ABM) is taking the industry by storm. In fact, according to a SiriusDecisions study, 93% of B2B marketing leaders say ABM is imperative to their strategy. Tired of creating content that no one reads and stepping on one another’s toes,...

5 Mistakes That Can Derail Your Product Launch Plan

Pulling off a successful product launch is never easy. It requires extensive planning and flawless execution. Many companies make the mistake of rushing their product to the market before doing the necessary research and preparation, which can lead to a disappointing...

The Top 10 B2B Value Proposition Examples (And How to Create Your Own)

Few companies stand alone in their field. No matter what product or service you sell, there will always be someone else offering the same thing. How can you make your brand stand out in the face of competition? The answer is a well-crafted value proposition. A value...