Smark Workshops

Research | Positioning | Alignment | Enablement

How do you know if you have an alignment problem?

Check out our symptom checker

Your sales cycle is too long and your solution is a “nice to have.”

You almost always discount your price


Everyone is confused on what you actually do. Including your employees.

You compete directly on every deal

No one in your company is bought into the marketing plan


None of your friends actually know what you do

Your typical sales meeting feels more like a heavy sales pitch

You’re compared to the wrong competitors

The world doesn’t need another “me too” company. The trial and error approach to growth is more than cost. It’s the lost opportunity cost that keeps business leaders awake at night.

We offer 4 to 12-week consulting programs that lead up to a tailored workshop designed to quickly transform the growth of B2B organizations based on extensive customer analysis and market research.

Smark Workshop Deliverables

Buyer Persona and Ideal Customer Profile Development

We work with key stakeholders of your organization’s growth strategy to identify your ICP, ideal accounts you want to land, what makes prospects a good fit, and segment everything in terms of propensity to buy.

The behaviors of their decision-making process are then defined, leading to a high-propensity buyer persona to target.

Storyline Positioning and Messaging

Crafting storylines to clearly separate your organization from competitors and implementing them across all marketing channels allows your company to align with the needs of your ideal buyers, increasing brand awareness.

Buyer’s Journey Mapping 

Analyzing existing resources and planned content, we define your buyer’s journey and create a roadmap to identify key opportunities in each stage that resources will be most impactful. Keyword targeting and content mapping are essential to placing the right content in the right place at the right time.

Focus Metrics of Success and KPI Reporting

We develop a framework that allows your organization to derive actionable insights from data and analytics as to whether the desired outcomes are being achieved, increasing your ROI.

The Right Way to Follow Up with Marketing and Sales Leads

We’ve all been there. You walk into a department store -- just to browse. Within moments, an overzealous salesperson is pressing you to buy something that you’ve barely glanced at. Immediately put off, you’re scanning the store for the nearest exit. This logic...

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What Are Buyer Personas and Why Do You Need Them?

The content your company releases is generating leads. This is a major success! However, if you can’t pinpoint why you’re having this success, lead generation could halt as quickly as it began. Enter buyer personas. According to HubSpot, a buyer persona is “a...

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5 Essentials for Starting a B2B Podcast

Podcasts are one of the hottest new marketing tools of 2018 as B2B marketers look to leverage multimedia content and engage audiences. Businesses across the country from startups to the Fortune 500 use podcasting to reach their target audience where they are -- on...

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