Smark Workshops
Research | Positioning | Alignment | Enablement
How do you know if you have an alignment problem?
Check out our symptom checker
Your sales cycle is too long and your solution is a “nice to have.”
You almost always discount your price
Everyone is confused on what you actually do. Including your employees.
You compete directly on every deal
No one in your company is bought into the marketing plan
None of your friends actually know what you do
Your typical sales meeting feels more like a heavy sales pitch
You’re compared to the wrong competitors
The world doesn’t need another “me too” company. The trial and error approach to growth is more than cost. It’s the lost opportunity cost that keeps business leaders awake at night.
We offer 4 to 12-week consulting programs that lead up to a tailored workshop designed to quickly transform the growth of B2B organizations based on extensive customer analysis and market research.
Smark Workshop Deliverables
Buyer Persona and Ideal Customer Profile Development
We work with key stakeholders of your organization’s growth strategy to identify your ICP, ideal accounts you want to land, what makes prospects a good fit, and segment everything in terms of propensity to buy.
The behaviors of their decision-making process are then defined, leading to a high-propensity buyer persona to target.
Storyline Positioning and Messaging
Crafting storylines to clearly separate your organization from competitors and implementing them across all marketing channels allows your company to align with the needs of your ideal buyers, increasing brand awareness.
Buyer’s Journey Mapping
Analyzing existing resources and planned content, we define your buyer’s journey and create a roadmap to identify key opportunities in each stage that resources will be most impactful. Keyword targeting and content mapping are essential
Focus Metrics of Success and KPI Reporting
We develop a framework that allows your organization to derive actionable insights from data and analytics as to whether the desired outcomes are being achieved, increasing your ROI.
The ABM Guide for Small Businesses
If you’re in marketing or sales, odds are you’ve heard of account-based marketing (ABM). It’s a method that’s been gaining popularity in the marketing industry because of its ability to deliver high levels of ROI. In fact, “companies with ABM in place generate 208%...
Why No One Is Opening Your Emails
A marketer’s worst nightmare: You spent valuable time building a piece of content for your subscribers, maybe multiple pieces, only to realize how few are reading it. The good news is that email marketing is still the number one channel for advertising. In fact,...
CEO’s Guide to SEO for B2B
When it comes to B2B marketing, it’s crucial for companies to be visible online. Studies show that “61% of all B2B decision-makers start their process with a web search, and 71% won’t have a conversation with a salesperson until they've undertaken their own research,”...