smark labs height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=314546982315551&ev=PageView&noscript=1"

Big data, predictive analytics, lead scoring. All of these terms can essentially mean the same thing: they help sales and marketing teams improve sales conversions. 

Lead scoring isn’t a new concept, but when combined with marketing efforts, lead scoring can take on a whole new meaning. This infographic attempts to illustrate the benefits that lead scoring and its’ data can have for companies looking to grow. 

The biggest benefit of lead scoring: insights into your prospect’s behavior that allows sales and marketing to predict which prospects are more likely to convert to customers. Here are a few more:

LeadScoring1-1

 

 

 

{{cta(‘a7a955ac-f92d-4b70-b4b6-0b0f93f7819c’)}}