Big data, predictive analytics, lead scoring. All of these terms can essentially mean the same thing: they help sales and marketing teams improve sales conversions.
Lead scoring isn’t a new concept, but when combined with marketing efforts, lead scoring can take on a whole new meaning. This infographic attempts to illustrate the benefits that lead scoring and its’ data can have for companies looking to grow.
The biggest benefit of lead scoring: insights into your prospect’s behavior that allows sales and marketing to predict which prospects are more likely to convert to customers. Here are a few more: