In a world where we compete every day for the attention of our customers, standing out is no longer an option, it’s a necessity. What makes YOU different than the company in the next town over that is offering the same product or service? One reason: they could be capitalizing on the effectiveness of content marketing. The shift from outbound to inbound marketing means strategies that are rich with content that educates and offers a value to customers. And in the web of content marketing, video marketing services are the future.
According to Cisco, by 2017, videos will account for 69% of all consumer web traffic. That’s huge! YouTube alone has over 4 billion views a day. And to be more specific, 92% of B2B customers watch online video. If you’re reading these stats and NOT thinking about investing in video marketing services you are already behind your competition.
Let’s take a look at what exactly video marketing services mean for B2B companies with a few quick benefits and guidelines of implementing video content into your marketing plan.
- The Human Quality. Video brings a face, a voice, and a personality through to your customers. Customers are looking for a human interaction; a transparency between them and a business. By putting yourself (or your coworker, or whoever you get to be the video guinea pig) on camera, you immediately form a connection with your target audience.
- The Experience. Utilizing video marketing services allows you to create a unique experience for your customers. They will be more engaged and willing to listen to (rather than read) what you have to say if you present it in a fun, interactive way. For example, don’t just sit on camera and explain the benefits of content marketing. Boring! Get on camera (looking nice of course) and immediately grab your target audience’s attention. Think outside the box. Have a funny skit or an interesting image that will make your customers want to keep watching. Then you can dive into more of the information—whether that be through infographics, slide decks, or animations that help illustrate your point.
- The Brevity Factor. The average attention span of the web user today is about 6 seconds. That being said, you want to grab your audience’s attention right away and keep it. If not, they’ll move on to the next video—the one where cats are playing with yarn balls and being super cute. You can’t compete! Generally under 2 minutes for any video is a safe length, but if you can make it under 1 minute then you should. Customers are busy and time is money, so don’t waste it!
People want to see people, be entertained, and do it all in a short amount of time. Seems like a lot to ask for, right? Wrong.
To win at content marketing (yes, you can win), you must constantly be thinking of the next amazing tool you can use. Video marketing services are a sure fire way to get your target audience’s attention now and to keep them coming back for more.
But where are you going to start? Learn more about working with video marketing companies here.
Remember: YOU are the expert, reward your customers with remarkable content!