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Brainstorming

The Ultimate Guide to HubSpot’s Marketing Hub

HubSpot is the leading software for inbound marketing -- but it’s an investment. Like any investment, it’s important to do your vetting before you...
Competition

HubSpot vs WordPress: Which CMS Is Best For Your Business?

No marketer can successfully do their job today without having a content management system (CMS) in place. Today content management systems allow...

The Account-Based Marketing Guide for Small Businesses

If you’re in marketing or sales, odds are you’ve heard of account-based marketing (ABM). It’s a method that’s been gaining popularity in the...

The 6 Things All Successful Content Marketers Share

What makes a successful content marketer? When it comes to B2B content marketing, the Content Marketing Institute and its partners publish an annual review called B2B Content Marketing: Benchmarks, Budget, and Trends-North America that sheds light on some of the best...

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The B2B Marketing Conference Playbook for Lead Generation

A conference is an excellent opportunity to network with people in your industry and generate new leads for your company. To be as effective as you possibly can at lead generation, it helps to plan ahead. By strategizing ways to generate interest in your company and...

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The Right Way to Follow Up with Marketing and Sales Leads

We’ve all been there. You walk into a department store -- just to browse. Within moments, an overzealous salesperson is pressing you to buy something that you’ve barely glanced at. Immediately put off, you’re scanning the store for the nearest exit. This logic...

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What Are Buyer Personas and Why Do You Need Them?

The content your company releases is generating leads. This is a major success! However, if you can’t pinpoint why you’re having this success, lead generation could halt as quickly as it began. Enter buyer personas. According to HubSpot, a buyer persona is “a...

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5 Essentials for Starting a B2B Podcast

Podcasts are one of the hottest new marketing tools of 2018 as B2B marketers look to leverage multimedia content and engage audiences. Businesses across the country from startups to the Fortune 500 use podcasting to reach their target audience where they are -- on...

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Essentials For Your Video Marketing Strategy

In many ways, video marketing isn't about selling a product or service at all — it's about communication. It's about establishing the type of rich, intimate, and organic connection between your brand and target audience that turns people who may be on the fence not...

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