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Using Inbound Selling Effectively between Sales & Marketing
Traditionally, Sales and Marketing have used inefficient, outdated, outbound methods to monotonously relay their “message” about their products. These methods rarely ever listened to prospects’ pain points or found solutions that fitted their needs. Now, when a buyer...
How Product Positioning Works in a B2B Market
Whenever you hear the phrase “product positioning,” you most likely associated it with a B2C market. This is common since most B2C products are tangible and more clearly defined, making them easier to position in a market and compare against competitors. But even as a...
6 Hubspot Integrations for B2B Businesses to Try
Isn’t nice when everything you need is in one place? With the abundant amount of marketing tools and technologies businesses can use nowadays, it sometimes gets overwhelming keeping track of every single one. For this reason, HubSpot created a centralized platform,...
A Beginner’s Guide to Growth Marketing
If you’re a professional marketer, you know that significant growth doesn’t usually happen overnight. Sometimes, it can take weeks, months, or even years of building up your marketing strategies to produce targeted goals and results. Don’t you wish there was a way to...
The Changing Landscape of B2B Content Marketing
Picture this: You’re scrolling through social media and see an ad from one of your favorite brands. It’s amusing and witty and, honestly, makes you chuckle out loud. You’re captivated by the cleverness as a consumer, but as a B2B marketer, it makes you feel down. Why...