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4 B2B Social Media Strategies Businesses Can Test Out
For most of us, social media has become an integral part of our everyday lives — whether you’re a marketer or not. With over 3 billion users worldwide, social media is now an essential channel for communicating and connecting with friends, colleagues, and, most...
Why You Need an Explainer Video in Your Marketing Strategy
According to Hubspot, 92% of marketers who use video say that it's an important part of their marketing strategy. But how do you know when to use video and which versions are the right ones? As the trend for video content continues to grow, one of the most popular...
Using Inbound Selling Effectively between Sales & Marketing
Traditionally, Sales and Marketing have used inefficient, outdated, outbound methods to monotonously relay their “message” about their products. These methods rarely ever listened to prospects’ pain points or found solutions that fitted their needs. Now, when a buyer...
How Product Positioning Works in a B2B Market
Whenever you hear the phrase “product positioning,” you most likely associated it with a B2C market. This is common since most B2C products are tangible and more clearly defined, making them easier to position in a market and compare against competitors. But even as a...
6 Hubspot Integrations for B2B Businesses to Try
Isn’t nice when everything you need is in one place? With the abundant amount of marketing tools and technologies businesses can use nowadays, it sometimes gets overwhelming keeping track of every single one. For this reason, HubSpot created a centralized platform,...