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The Impact of Demand Generation on Sales Cycles
When you read the term “demand generation,” it sounds like it just means that you’re “generating demand” for your product. While in some ways, that is accurate, there’s a lot more to demand generation than that. Plenty of things you do as a marketer each day fall...
Enable B2B buyers with an effective case study
Writing a case study in the B2B world can be a daunting task. The name infers that it consists of hours upon hours of research to create a big, thick document of dry information in the end. While that may have been the case back in the day, it’s a much quicker,...
HubSpot vs. Pipedrive: Which CRM is better for sales?
There are a lot of decisions to make when you’re a new business owner. So you want to make sure that the software you choose makes your job as easy as it can be. That's why choosing a customer relationship management (CRM) tool that makes sense for your business is...
Essential video ideas for your B2B content strategy
When it comes to creating a content strategy to spread the word about your B2B company, you must prioritize video. It may not be cheap, and it isn’t easy. We can help you with that, though. It’s well worth the investment in both money and time. Don’t believe our...
When it comes to B2B marketing, what is a brand strategy?
Like most industries, B2B marketing is loaded with a lot of acronyms and jargon. Sometimes you feel like you’ve been nodding along for so long, and now it’s been too long that you can’t even ask what something means. Perhaps nothing is discussed more than “brand...