- Account Based Marketing
- B2B Marketing Strategy
- Case Study
- Content Marketing
- Customer Success
- Sales Enablement
- Video Marketing
- Web Design
It’s not a new development that a functional, engaging website is crucial for any business. However, it’s especially important for B2B companies. According to the market research firm, Forrester, 68% of B2B customers prefer to research independently online. 60% do not...
As we discussed before, in our blog post, “HubSpot vs. Pipedrive: Which CRM is Better for Sales?”, choosing a customer relationship management tool for your B2B company is a big decision. You need to take a lot of factors into account, like the size of your company,...
The online marketing world is continually going through transitions. It can be challenging to keep up with all of the new strategies, trends, and Google algorithm workarounds. It’s understandable to fall on either end of the spectrum, either staying vigilant about...
Creating a testimonial video is a careful balancing act. While you want your testimonials to sell people on your product, it’s also important that they come across as genuine and engaging. This can be even more challenging in a B2B testimonial video. A testimonial...
The concept of lead nurturing is marketing 101. Whether you’re part of a SaaS or Management Consultant company, the objective is always to move prospects through the sales funnel. As we discussed in our blog post, The Impact of Demand Generation on Sales Cycles,...