How much do you know about aligning Sales and Marketing? In other words, what’s your Smarketing IQ? Read through this pop quiz to test your knowledge! (Don’t worry, it’s not graded.)
1. What does “Smarketing” even mean?
Correct answer: B. Sales and Marketing. Smarketing is just a fun way of saying “Sales and Marketing alignment,” and this alignment is based on communication and working toward common goals and objectives.
2. How can your teams outline their Smarketing alignment?
Correct answer: C. With a Service Level Agreement. A Service Level Agreement (or SLA) outlines what each team will contribute to your company’s Smarketing efforts, such as X leads from Marketing, and Y Sales calls to those leads. To be fair, though, a SLA is pretty much a Smarketing blueprint.
3. Which of the following are absolutely essential to Smarketing?
Correct answer: F. Just A, B, & C. Unlike open communication between Sales and Marketing, a Service Level Agreement, and sharing between teams, skateboards aren’t absolutely essential to Smarketing. (They are, however, really sweet.)
4. What sort of impact can Smarketing have at your company?
Correct answer: B. 20% annual revenue growth. Research shows that 20% is the annual revenue growth companies with strong alignment between Marketing and Sales see. That 4% annual revenue decline is what companies without strong Smarketing alignment see.
5. How often should Smarketing meetings be held?
Correct answer: E. Either A or C. While hourly meetings would be way too frequent, monthly meetings would be too infrequent. It’s important to have regular meetings with both Sales and Marketing at the table, either weekly or biweekly, in order to share any success stories or important information to keep them on the same page.
6. In Smarketing meetings, what should your Sales and Marketing teams use as a basis for claims or complaints?
Correct answer: C. Data. By relying on data, rather than emotions or feelings (which is often the case between Sales and Marketing disagreements), your teams can ensure that only valid claims or complaints are being made. If one team supports a complain with factual data, then it must be a valid complaint.
7. How sweet is Smarketing?
Correct answer: E. All of the Above. Click here to find out why!
So how’d you do?! If you had any trouble, check out some of our other articles to learn everything you need to about Sales and Marketing alignment!