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The chances of a complete stranger engaging with your business are much higher if you supply them with video – in fact, social video generates 1200% more shares than text and images COMBINED.

 

Register for this webinar on March 30th at 12PM EST.

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So let’s say you’re trying to buff up your social media presence with content. I know, we’ve all been there. Your tweets aren’t getting retweeted, your Facebook analytics are a constant source of dread, none of your Instagram posts can even cross the 11-like threshold… and naturally, none of this is leading to increased site traffic or new inbound leads.

Well, why don’t you stop and take a look at your own personal Facebook feed. What do you see? That’s right. Video, after video, after video, after video.

I know what you’re thinking. “I’m not the creative director of VICE and can’t have a team of cameramen head to Venezuela to interview millenials about their opinions on the US presidential race and the new season of Game of Thrones.” Well I’m not either – yet. But I do know that the chances of a complete stranger engaging with your business are much higher if you supply them with video – in fact, social video generates 1200% more shares than text and images COMBINED.

It doesn’t have to be the next black and white video of a bunch of strangers kissing for the first time. Really, it just needs to move and have some personality. Whether it’s you talking into the camera about your industry or a simple explainer video showing how a product works with a nice voiceover, 4 times as many buyers would rather watch a video to learn about your product than read about it.

Always focus on your GOALS and your AUDIENCE. This will inform what level of production is appropriate for your video. If you are just trying to put together a small blog or YouTube channel to inform inbound leads about your industry, pick up your phone and start filming. Maybe you want to create a short piece highlighting your workspace, your employees, and your company culture – find a small local marketing agency or video production company who can assist you with some scripting, direction, and a slightly nicer prosumer or professional camera. This can still be done on a budget! The important thing is to be super crystal clear about what your goals and expectations are and communicate this to the creative team – doing this, you have a much higher chance of being satisfied with the end product and not requiring costly revisions or complete re-dos.